WASHINGTON, Aug. 28, 2025 /PRNewswire/ -- Americans are expected to wager an estimated $30 billion on the upcoming 2025 NFL season through legal U.S. sportsbooks, according to American Gaming Association (AGA) estimates. This represents an 8.5% increase over last season's revised estimated handle of $27.6 billion.

"This season, fans have more ways than ever to responsibly engage with the game they love. Legal sports betting enhances the fun and friendly competition that make NFL games and traditions even more special," said AGA President and CEO Bill Miller. "With strong consumer protections and a shared commitment to responsibility, the legal, regulated sports betting industry encourages all footballs fans to have a game plan before placing a bet and ensure their gameday experience – regardless of the outcome of a bet or the game – remains enjoyable."

As fans prepare for another season of NFL action, the AGA is reminding bettors to Have A Game Plan^®. Bet Responsibly^™. The national campaign remains central to encouraging responsible sports betting and promotes five key principles:

• Set a Budget and Stick to It: Determine how much you are willing to spend and never chase losses.
• Keep it Social: Betting should be a form of entertainment shared with friends and family.
• Know the Odds: Understand the games and your chances of winning.
• Play Legally: Use regulated, legal betting platforms.
• Keep Your Cool: Athlete harassment is never acceptable and good sportsmanship is for everyone.

Since the U.S. Supreme Court's decision to overturn PASPA in 2018, 38 states and Washington, D.C. now offer consumers safe and regulated options to engage with their favorite sports. Americans' support for legal sports betting remains strong, with 75% of Americans supporting legal sports wagering in their home state, and 90% viewing sports betting as an acceptable form of entertainment.

For more information on responsible gaming, visit:

• Haveagameplan.org
• Americangaming.org/rg
• Playsmartfromthestart.org

About the AGA's Methodology
This year's estimate is based on national handle growth to date in 2025 applied to last year's estimated NFL season total, along with football-specific reporting from select states used to calculate the share of wagers expected on professional football.  

The estimate includes preseason games, futures booked as early as March, the playoffs, and Super Bowl LX (Feb. 2026). 

About the AGA
As the national trade group representing the U.S. casino industry, the American Gaming Association (AGA) fosters a policy and business environment where legal, regulated gaming thrives. The AGA's diverse membership of commercial and tribal casino operators, sports betting and iGaming companies, gaming suppliers, and more lead the $329 billion industry and support 1.8 million jobs across the country.

About Have A Game Plan.^® Bet Responsibly.^™
Have a Game Plan.^® Bet Responsibly.^™ is a national initiative designed to educate sports fans on the fundamentals of responsible sports betting. Launched in 2019, the campaign encourages bettors to set a budget, keep betting social, understand the odds, play with trusted and licensed operators, and keep your cool. Supported by sports leagues, teams, media companies, and gaming operators from across the country, Have A Game Plan^® reflects the industry's commitment to responsible gaming and fostering a positive gambling environment. Learn more at haveagameplan.org.

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SOURCE American Gaming Association