Catch Phrase Poet Expands Eco-Friendly Streetwear Line Press Services

Catch Phrase Poet Grows Its Streetwear-With-Sayings Collection Using Sustainable Materials

Portland, United States - September 7, 2026 / Catch Phrase Poet /

Portland's Catch Phrase Poet Launches Expanded Eco-Friendly Streetwear Collection

Catch Phrase Poet, a Portland, Oregon-based catchphrase clothing brand, has expanded its streetwear collection to include a broader range of graphic tees, hoodies, hats, and accessories, all produced using sustainable materials and centered on phrases drawn from pop culture and social commentary.

The expansion marks a deliberate step by the brand to grow its catalog while maintaining the material and messaging standards that have defined its identity since launch. Each piece in the new collection carries a phrase built to resonate -- statements pulled from the cultural conversation and designed to be worn as a form of self-expression rather than simple decoration.

Streetwear Built Around Language

Catch Phrase Poet occupies a specific space in the streetwear market: streetwear with sayings that function as cultural shorthand. Where many apparel brands treat graphics as aesthetic choices, Catch Phrase Poet treats language as the primary design element. The phrases printed across its tees, hoods, and hats are selected to provoke recognition, spark conversation, or simply say what the wearer already feels but has not yet put into words.

The expanded collection adds new silhouettes and accessories to a lineup that already spans the core streetwear categories. Hoodies now come in additional colorways, hats have been added in styles suited to different settings, and accessories extend the brand's reach beyond traditional apparel. All items in the expanded line use eco-friendly streetwear materials, keeping the brand's sustainability commitments consistent across the full catalog.

Rooted in Portland, Aimed at a Broader Audience

Portland has long been a hub for independent brands that operate at the intersection of culture, design, and values-driven production. Catch Phrase Poet fits within that tradition, drawing on the city's creative energy while building a product line intended to reach buyers well beyond the Pacific Northwest.

The brand's approach -- pairing sustainable production with phrases that carry cultural weight -- reflects a calculation that consumers increasingly want apparel that says something on multiple levels. The material choices communicate one set of values; the phrases communicate another. Together, they form what the brand describes through its guiding mantra: "Wear it. Say it. Own it."

Founder Jaret Simmons on the Collection's Direction

"Language is the most personal thing you can put on your body," said Jaret Simmons, founder of Catch Phrase Poet. "We expanded this collection because people are looking for clothes that actually say something -- about who they are, what they think, what they're part of. And we wanted to do that without compromising on how the product is made."

Simmons built the brand around the idea that a well-chosen phrase functions as both identity and statement. The expanded collection is designed to give more consumers access to that combination across a wider range of products and price points, using materials that align with the brand's commitment to responsible production.

About Catch Phrase Poet

Catch Phrase Poet is a Portland, Oregon-based catchphrase clothing brand specializing in eco-friendly streetwear with sayings rooted in pop culture and social commentary. The brand produces graphic tees, hoodies, hats, and accessories guided by the mantra "Wear it. Say it. Own it."

Learn more at Catch Phrase Poet