Solutions go beyond the basics, featuring premium materials, advanced durability, active cooling, and retractable cables to make everyday tech easier to use

BERLIN, Sept. 4, 2026 /PRNewswire/ -- ESR, a global tech accessories brand trusted by more than 130 million users worldwide, announced its lineup of next-generation charging and protection products as well as innovations that help people move through their day with greater confidence, freedom, and ease, at IFA 2026 in Berlin.

Under its "Tech Made Easier" mission, with Apple users top of mind, ESR designs accessories that help people get more enjoyment from the technology they use every day. By combining thoughtful protection, practical functionality, and seamless convenience, ESR creates more intuitive technology experiences that empower users to stay connected, productive, and ready for what's next.

ESR brings its "Designed for What's Next" vision to life at IFA Berlin by exhibiting products, including its new accessories lineup for the Apple ecosystem, that enhance how people protect, use, and power the devices they use every day. Highlights include premium new materials, advanced drop- and scratch-resistant protection, actively cooled Qi2 25W charging, and integrated retractable-cable charging solutions. 

"ESR commits to turning thoughtful design and engineering into forward-looking solutions for multi-device users who want fewer, better accessories, making every device they own more capable, their setup simpler, and technology feel more naturally integrated into their style and daily life," said Tim Wu, CEO of ESR. "Whether providing durable, clear, and comfortable screen protection or delivering faster charging with reduced heat and clutter, our latest lineup of accessories for the Apple ecosystem highlights how ESR builds dependable products that safeguard and enhance everyday technology."

Faster, Cooler Charging with Less Cable Clutter

ESR also demonstrated how the company goes beyond protection and is addressing charging challenges, such as high temperatures generated during wireless charging, the need for fast charging capabilities and the inconvenience of cumbersome power adapters and cable clutter at home, in the office, in the car and while traveling. 

• ESR Cyclone 25W Magnetic Charging Pad with CryoBoost – Having just been designated an IFA Innovation Award 2026 Honoree, this compact charging pad combines CryoBoost® active cooling with Qi2 25W charging for a faster, cooler charging experience. Its adjustable kickstand gives users more flexibility to view and use a phone while it charges. 
• ESR Xtend 45W Retractable Charger – Combining fast, high-power charging with an extra-long retractable cable in a compact design, the Xtend 45W delivers powerful performance without any added bulk. Its space-saving design keeps the cable neatly contained for convenient charging anywhere, anytime.
• ESR Xtend 100W Retractable Car Charger with Dual Cables – Delivering 100W of high-speed charging power, the Xtend 100W charges a laptop and phone at the same time. Two built-in retractable cables and an additional USB-A port create a versatile, clutter-free charging hub. 

Advanced Protection for the Latest iPhone

ESR introduces a new lineup of iPhone cases and screen protectors designed to combine dependable protection with premium materials, ease of use, and practical functionality. Products on display include:

• ESR Atelier Vegan Leather Magnetic Case with FlexStand – Combines a beautifully designed, easy-to-clean, vegan leather exterior that's soft to the touch with ESR's FlexStand, secure magnetic attachment, and layered protection for the phone, screen, and camera, while delivering 12-foot drop protection. Available in four understated colors, it introduces a new design direction for ESR while retaining the functionality and protection the brand is known for. 
• ESR Classic Hybrid Magnetic Case – Enhanced anti-yellowing technology enables the transparent case to maintain its clarity longer. This technology has been validated through SGS-certified accelerated UV aging tests demonstrating yellowing resistance equivalent to 6 months of real-world exposure. A dual-function FlexStand adds viewing flexibility and camera protection, while the case delivers 16-foot drop protection. 
• ESR UltraFit Armorite® Pro Screen Protector – Combining Accessory Glass by Corning™ with ESR's protection technology, the screen protector delivers 10x impact absorption and up to 2x better scratch performance while preserving everyday screen clarity. ESR's UltraFit installation system enables precise, easy installation.

ESR is also expanding its Apple ecosystem with the upcoming ESR Geo Wallet, combining everyday wallet functionality with built-in Apple Find My integration. It has been named an IFA Innovation Award 2026 Honoree, recognising ESR's continued focus on thoughtful, practical innovation across everyday tech accessories.

Availability

Products highlighted at IFA 2026 are expected to become available beginning in September 2026 through Amazon and ESR's official website. [PRESS KIT]

About ESR: Trusted for 17 Years

Founded in 2009, ESR is a global tech brand trusted by over 130 million customers worldwide. We design tech accessories for smart devices to enhance everyday tech experiences. We're on a mission to make tech easier to use—developing products that seamlessly integrate into daily life, helping people live with greater ease and efficiency. To stay updated on the latest news and product launches from ESR, please visit www.esrtech.com, Amazon, or follow ESR's social media on X, Instagram, and Facebook.

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SOURCE ESR Media