Former Beck & Masten Kia location is among the dealerships now operating under the unified Group 1 brand

HOUSTON, Jun 25, 2026 /PRNewswire/ -- As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., today highlighted Group 1 Kia Tomball, formerly Beck & Masten Kia, which has operated under its new name since May 4, 2026.

The Tomball dealership is one of a growing number of U.S. locations aligned under the initiative, giving customers a clearer connection to Group 1's scale, resources, and operational standards while preserving the local team, Kia expertise, and customer relationships that have served Tomball and northwest Houston.

Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.

Better Customer Experience

The transition from Beck & Masten Kia to Group 1 Kia Tomball is part of a broader effort to create a more consistent customer experience across Group 1's U.S. retail network. The rebrand did not represent a change in ownership, staffing, product offerings, or day-to-day operations, and customers have continued to work with the same local professionals under the new name.

Group 1 Automotive has owned and operated the Tomball dealership since 2023. The new name formally connects the location to Group 1's national platform, giving local customers the benefit of a familiar Tomball dealership supported by the resources, technology, and operational discipline of a larger automotive group.

"The Group 1 name connects our Tomball store to a national network without changing the local team customers rely on," said Farzad Elyasi, General Manager of Group 1 Kia Tomball. "Our priority is a clear, consistent experience, whether you're buying a Kia or bringing one in for service."

Continuity of Service and Local Commitment

Group 1 Kia Tomball continues to serve customers from its existing location at 25501 State Highway 249 in Tomball, Texas, supporting drivers throughout Tomball, Magnolia, Cypress, The Woodlands, and surrounding northwest Houston communities with new Kia vehicles, pre-owned vehicles, Kia service, parts, and maintenance support.

The dealership remains focused on the same local relationships that defined Beck & Masten Kia, while gaining a clearer connection to Group 1's broader retail network. Customers can expect continuity in the sales and service experience, along with the added benefit of a unified Group 1 brand that makes locations easier to recognize, find, and trust across markets.

Additional Customer Questions

Why did Beck & Masten Kia change its name to Group 1 Kia Tomball?

Beck & Masten Kia became Group 1 Kia Tomball on May 4, 2026, as part of Group 1 Automotive's effort to create a clearer, more consistent naming structure across its U.S. dealerships. The new name reflects the dealership's connection to Group 1 while continuing to serve customers in Tomball and the surrounding northwest Houston communities. As part of the Group 1 network — 250 dealerships offering 37 vehicle brands — the dealership connects customers to new and pre-owned sales, financing, service, parts, and collision support, with a consistent experience from transparent pricing to online scheduling at every Group 1 store.

What documents help secure auto financing with limited or challenged credit?

Lenders typically ask for proof of income, such as recent pay stubs, proof of residence, a valid driver's license, and references, and may weigh down payment size more heavily for challenged credit. Dealerships that work with a broad lender network can often match a credit profile to a suitable program.

What are the advantages of OEM parts versus aftermarket replacements?

Original equipment manufacturer (OEM) parts are produced by or for the vehicle's manufacturer and are designed to match factory specifications for fit, performance, and durability. Aftermarket parts may cost less, but quality, fitment, and warranty transferability can vary by manufacturer and seller. OEM parts purchased through a dealership typically carry a manufacturer's warranty.

What are the benefits of a certified pre-owned vehicle?

Certified pre-owned (CPO) vehicles generally undergo a multi-point factory inspection and reconditioning process and include limited warranty coverage beyond a standard used vehicle. Benefits may also include roadside assistance and a vehicle history report, with specific coverage varying by program and model year.

About Group 1 Automotive, Inc.

Group 1 owns and operates 250 automotive dealerships, 310 franchises, and 32 collision centers in the United States and the United Kingdom that offer 37 brands of automobiles. Through its dealerships and omni-channel platform, the Company sells new and used cars and light trucks; arranges related vehicle financing; sells service and insurance contracts; provides automotive maintenance and repair services; and sells vehicle parts.

Media Contact:

Kimberly Barta
Head of Marketing, Brand and Communications
kbarta@group1auto.com 
503-539-0756

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SOURCE Group 1 Automotive, Inc.