Local Web Leads, a seven-time Inc. 5000 honoree, has appointed Klim Kavall as CEO to lead its next phase of AI-driven growth and digital discovery. Outgoing CEO Geoff Frink will transition to Chairman, shifting his focus to the company's internal AI incubator to further advance their specialized marketing technologies.

BOCA RATON, Fla., April 1, 2026 /PRNewswire-PRWeb/ -- Local Web Leads, a multi-entity digital marketing organization comprised of specialized companies focused on performance-driven growth, announced the appointment of Klim Kavall as Chief Executive Officer. Kavall brings a track record of scaling marketing organizations, expanding service offerings, and building disciplined, data-driven operations across complex digital ecosystems.

Local Web Leads operates a portfolio of specialized marketing companies designed to drive measurable growth for local service businesses, including:

• Law firm marketing through https://lawfirm-onlinemarketing.com
• Pool builder marketing through https://www.poolbuilder-marketing.com
• Its core lead generation engine at https://drivinglocalleads.com

Under Kavall's leadership, the company will continue to strengthen its foundation in paid search, paid social, and location-focused marketing, while expanding into new discovery channels that are reshaping how consumers find and evaluate businesses.

"Klim has spent his career building marketing systems that produce results and scale with the business," said Geoff Frink, Co-Founder & Chairman of Local Web Leads. "We've built a strong foundation, and this next phase is about doing even more for our clients, going deeper into data, AI, and the channels that are driving real growth."

Frink, who previously served as Chief Executive Officer, has transitioned into the role of Chairman and remains closely involved in the business. He will also lead the company's AI incubator, which has already developed and deployed AI-driven tools and services to improve performance and efficiency across its verticals.

Kavall joins Local Web Leads with extensive experience leading digital marketing organizations focused on performance and accountability. Known for his hands-on approach, he has built high-performing teams, developed proprietary frameworks for campaign optimization, and delivered measurable outcomes across multiple verticals.

"I've spent my career focused on turning marketing into a predictable growth engine," said Kavall. "What stood out about Local Web Leads is the solid foundation already in place, strong vertical focus, real client results, and a team that understands execution, which creates the ability to keep building and expanding into where discovery is heading next."

As part of this next phase, Local Web Leads is investing in capabilities beyond traditional digital marketing channels, including:

• Generative Engine Optimization (GEO) to improve visibility across AI-driven search and discovery experiences
• Answer Engine Optimization (AEO) to position clients within conversational and LLM-based results
• Proprietary first-party data utilization to drive more efficient targeting within each specialized vertical
• Expanded data infrastructure and reporting systems to unify performance insights across channels

These advancements reflect a broader shift in how consumers search and evaluate services, moving beyond keyword-based search into intent-driven, AI-assisted discovery.

"Search is evolving quickly," Kavall added. "It's no longer just about ranking on Google. It's about showing up wherever decisions are being made, whether that's traditional search, maps, or AI-driven platforms. Our job is to make sure our clients are visible, competitive, and converting across all of them."

Local Web Leads' growth has also been driven by its leadership team. Joseph Christoforo, Co-Founder & New Acquisitions, continues to lead expansion efforts and identify new opportunities for the business.

Christoforo has spent his career helping clients grow their businesses and, in close partnership with Frink, has been a driving force behind the company's success. Together, they built an organization focused on generating high-quality leads and driving measurable growth for their clients.

Local Web Leads continues to experience strong growth and is expanding its team, technology, and service offerings to support increasing demand. With Kavall as CEO, the leadership team is now structured to support the company's next phase of scale and expansion.

About Local Web Leads

Local Web Leads is a premier digital marketing firm and a seven-time Inc. 5000 honoree specializing in high-intent lead generation for professional services. The company is currently leading the industry's shift into the AI-era through advanced Generative Engine Optimization and data-driven growth strategies.

Media Contact

Rose Farnsworth, Local Web Leads, LP, 1 512-271-5187, rose@drivinglocalleads.com, https://drivinglocalleads.com/

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SOURCE Local Web Leads, LP