Building on the success of its TikTok Shop sellout, the brand is growing through expanded retail distribution and digital partnerships

VERNON HILLS, Ill., Sept. 2, 2026 /PRNewswire/ -- hand2mind, a leading provider of hands-on learning tools for classrooms and homes, today announced the launch of three new BubblePlush™ Yoga Ball Buddy characters: Sasha the Confident Cat, Flint the Adventurous Dragon, and Shiloh the Steady Sloth. Sasha and Flint are now available at stores nationwide and on Amazon, while Shiloh is available exclusively on Amazon.

The launch builds on the success of the original BubblePlush characters, which sold out on TikTok Shop in less than two weeks. The movement-based toys quickly captured the attention of parents looking for engaging ways to help children stay active while supporting their emotional well-being. Each character comes with 10 double-sided yoga pose cards that guide children through fun, low-pressure activities. By stretching, balancing, and bending with their BubblePlush buddies, children can strengthen their coordination, focus, confidence, and emotional regulation.

"The overwhelmingly positive response to BubblePlush reinforces the growing demand for high-quality, hands-on products that help children engage in yoga, mindfulness, and active play," said Elana Ruffman, CMO at hand2mind. "We're thrilled to introduce Sasha, Flint, and Shiloh as the next generation of BubblePlush characters, giving kids, families, and educators new opportunities to incorporate movement into their daily routines."

hand2mind is also continuing to expand BubblePlush retail distribution. Beginning in October, the original fan-favorite Penguin, Puppy, and Unicorn characters will be available at 222 Meijer stores, giving even more families access to movement-based, screen-free play.

Beyond its dedicated YouTube channel, hand2mind is extending the BubblePlush experience through digital partnerships with YogaPalooza and GoNoodle. For more information about hand2mind and BubblePlush, visit https://www.hand2mind.com/bubbleplush.

About hand2mind

At hand2mind®, we believe children learn best by doing. That's why, for over 60 years, we've been creating hands-on learning tools and educational toys that help kids build skills through exploration, problem-solving, and active play. From math and STEM to literacy and social-emotional learning, our screen-free educational tools and toys support engaged skill development in grades PreK and up. We inspire curiosity, build confidence and make learning fun—at home, in the classroom, and beyond. Unlock the power of hands-on learning by visiting www.hand2mind.com or following the brand on TikTok @hand2mind, Facebook @hand2mindinc, and Instagram @hand2mind.

MEDIA CONTACT

Olivia Flores

2139888344

421864@email4pr.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/hand2mind-expands-viral-bubbleplush-yoga-ball-buddies-with-three-new-characters-302867651.html

SOURCE hand2mind